3 Ms of Pricing

Agency Blueprint Course

Learn how to set prices for your services that qualifies every second of your precious time through many different pricing models and through building market value.




  • Learn how to raise your prices by 10-20% OVERNIGHT, and eventually double (maybe even triple!) your prices.
  • Increase your perceived value through the prices you set - learn how to be in control of your brand's positioning!
  • Increase the rate of your agency's natural growth and maturity with our key developmental pricing strategies
  • Adjust and adapt your pricing models to fit your niche and your target audience so you can close more buying units
  • Figure out the sweet spot as it relates to how much and how often you can charge for your services.


  • Lifetime access to all videos, tools, and resources, including...
  • Several different types of tools and resources
  • Agency Maturity Goals Worksheet
  • Increasing Perceived Value Tactics Concepts
  • Lecture videos from someone who's BEEN there
  • Workbook with a step-by-step guide to raising your prices overnight
  • ...and more! 

The 3 Ms of Pricing

Pricing can be a very complex topic; it literally has hundreds of moving parts. Over the past 15years of being an agency owner or coaching other agency owners, I have figured out that it boils down to 3 simple concepts: the 3 Ms of Pricing. This formula is simple to understand, and if followed will allow you to increase your pricing by at least 10-20% in the next 90 days, and eventually allow you to double and maybe even triple your prices.

1. Market Value - What the market will command is largely determined by how and why you deliver value to your clients. Reality is, a lot of that value is merely perceived, and totally in your control. In this course, I give you 15 specific examples of how to build tremendous market value in your agency’s services.

2. Maturity - How mature is your agency when it comes to its marketing, sales, service and business development infrastructure? The definition of mature is: having completed natural growth and development. The keyword here is natural. Somethings in life just take time and can only happen as your agency matures.

3. Model - What is your pricing model? There are 6 different types of pricing models you can select from – and I’ll define each of them for you in this course.

From the time a prospect raises his or her hand to the time you are asking for referrals, the entire process should be thought out, mapped out in detail, and closely tracked in a Customer Relationship Management application like Infusionsoft, HubSpot or any other advanced CRM platform. In this course, I am going to outline 6 systems that you need to get in place for your agency in order to make effectiveness and efficiency with automation a reality for your organization.

WHAT IS COVERED IN THIS COURSE?

  • 15 WAYS TO BUILD MARKET VALUE
    We broke down these 15 ways into 4 categories: 1. Increasing demand, 2. Provide clarity, 3. Return on Investment, 4. Perceived Value. As long as you're increasing the flow of leads, giving detailed project management processes, giving results, and delivering world class materials, your market value will go through the roof.

  • DEVELOPING YOUR AGENCY MATURITY
    The first thing all agency owners must consider is their agency's maturity in regards to business development. How sophisticated is your agency? Have you serviced Fortune 500 companies? Do you have more leads than you can handle? Have you won countless awards? Have you been in business for 15+ years and been endorsed by celebrities? For most people, the answer to most (or all) of these is NO.

  • PRICING MODELS
    This module educates you on the 6 most successful pricing models for agencies like yours: Fixed Bid, Hourly, Monthly Retainer, Value-Based, ROI-Based, and Package Deals.  

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Chris is glad he made the decision, and you will be too!

"With Lee's guidance, we've made changes that increased sales, production, overall employee happiness AND simplified my own position!"

Chris Williams, CEO/Founder - WideNet Consulting

Just In Case You Still Have Questions....

  • HOW LONG UNTIL I SEE RESULTS?

    In most cases, if you dive into the course and follow our homework guide, you will see results immediately. That is also one of the amazing things about courses in the Agency Blueprint... They are intended to support you through all phases of building an agency, so it will be there to answer all of your questions as you grow and scale your agency, which is why we've given lifetime access.

  • WILL IT WORK FOR MY AGENCY’S BUSINESS MODEL? 

    YES, it has worked for different models all over the US and it will work for yours. It has worked for startups and medium-sized agencies. It works for all types of agencies as well: Creative, Advertising, Development, Social Media and Media Buying agencies. The principles behind courses in the Agency Blueprint are timeless not limited to a specific agency model.

  • HOW DO I “CONSUME” THE COURSE? 

    Everything is digital; you take it at your own pace, whenever and wherever you want. We designed courses within the Agency Blueprint to be viewed on all devices and in a "micro content" format, meaning it's broken up into small bite size modules that allow you to get specific answers to specific questions, and get those answers in 5 minutes or less in most cases.

  • HOW LONG DO I HAVE BEFORE MY COURSE ACCESS EXPIRES? 

    With your purchase, you have lifetime access. With lifetime access, you will get ALL future course and module updates for FREE. We update all content and put out new programs routinely. We Grow With You as You Grow. We mean it when we say we are in business to do one thing; and that is to serve you.

  • IS THIS JUST A BUNCH OF LOUSY LECTURE VIDEOS TELLING ME WHAT TO DO? 

    HELL NO, In addition to our lecture videos (which we think are awesome!), each lesson comes with a printable workbook that allows you and I to work side by side as we go through the videos. NOT ONLY did we create custom workbooks, we created real world tools that you get full access to immediately. These tools include things like customizable templates, lists of examples, and much more.

    Not only that... So often, we all read articles and case studies we learn a lot from, but we don’t know how to process it or apply it to our daily lives. Which is why we thought through homework and actionable steps to catalyst the process of getting started after almost every module in each program, so you can take what you’ve learned and make it mean something.

  • WHAT IS THE LEVEL OF RISK? DO YOU HAVE A MONEY BACK GUARANTEE? 

    There is NO level of risk. We are so confident in our program that we offer you a BETTER THAN DOUBLE money back guarantee. We know that you will more than double what you pay for this program in revenue easily, so we put our money where our mouth is. If you don’t get at least double what you spend on any course in our Agency Blueprint back within 90 days of your purchase, we will work with you one on one until you do! We are THAT serious about your success!

We have a double your money back guarantee, which makes  the decision easy to get the tools and education required to grow and scale your agency. 

If after the first 90 days of being in this Pricing Course, you have not received AT LEAST TWICE  your investment price in either saved labor, revenue or knowledge we will work with you one on one until you do. 

If you happen to be the first person ever that has not gotten at least double their money back, we will NO QUESTIONS ASKED give you double your money back. 

We Put Our Money Where Our Mouth Is!!!!