Traffic Generation

Agency Blueprint Course

Learn how to spend your time, money, and effort wisely on traffic; focusing your efforts on quality  rather than quantity.




  • Learn how to pay for traffic wisely and stop paying for leads that don't buy from you.
  • Learn how to get more high quality traffic organically.
  • Ensure that you’re getting the best traffic for the lowest price
  • Become a champion of Guerrilla marketing warfare in your space
  • Get the perfect balance of "pay for it now," "pay for it later," and "ongoing effort" traffic sources
  • Evaluate and adjust your traffic sources with proper key performance indicators 
  • Lifetime access to all videos, tools, and resources


Traffic Generation

Let me caution you about falling into the trap of thinking that more traffic means more business for your agency. This is NOT the case. When it comes to traffic, it’s about quality over quantity. 

To ensure that you’re getting the best traffic for the lowest price, there are a couple of things you must learn first. In this course, we’re going to explain the P.O.P. framework (pay now traffic, ongoing effort traffic, and pay later traffic), Guerrilla marketing warfare, the Top 30 traffic generation sources, the KPIs you need to evaluate those sources, and to wrap up, we will warn you of some common mistakes agencies make as it pertains to Traffic Generation. 

Armed with all of this knowledge, you’ll be ready to create a traffic generation strategy for your agency and become a traffic generation master! Regardless of how you get traffic, all traffic generation follows our P.O.P. framework. Ultimately, there are three different types of traffic your agency will need to have in its arsenal to create the explosive growth we all desire.

In this course, 

we cover:

  • POP FRAMEWORK
    Pay Now traffic is normally expensive up front, but it’s required to build a sustainable and fast-growing agency. (Google Adwords, Facebook ads, etc). Ongoing Effort traffic refers to organic SEO, content marketing, blogging, and so on. Pay Later traffic refers to joint ventures, affiliates, referral partners, or co-promotional events.

  • GUERRILLA WARFARE
    Traffic generation is like Guerrilla Warfare because every agency in your market or niche is trying to capture the same target audience, and you must fight to be the one that comes out on top. There are only so many leads looking for services at any given time, so you must act as if you’re in full combat against your competitors so your agency gets every lead.

  • TOP 30 KEY SOURCES OF TRAFFIC
    Selecting traffic generation sources can be overwhelming, but the key we provide in this course will help you find clarity. It takes trial and error and a lot of testing to discover which sources provide the best results. Regardless, every source should be held to a standard of excellence. If they fall short, they should be removed and replaced. Eventually, you should have at least 7-10 proven sources.

  • TRAFFIC KPIs
    You should never set up a traffic source and forget about it or assume that it’s working. Your agency should constantly monitor the results of all traffic campaigns. There are 11 traffic generation KPIs you should be tracking. There are 9 that should be tracked and monitored for the first 6 months of a new source to see if a new traffic source is providing qualified leads and is worth the investment, and there are 2 long-term tracking KPIs.

  • COMMON MISTAKES
    Traffic generation can be one of your biggest expenses, but also can be one of your best investments. If you’re doing it incorrectly, it can be money thrown out the window with no hope of ROI. With that in mind, we’ve compiled the top 10 mistakes an agency can make in its traffic generation efforts and all of the necessary precautions to avoid them.

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Chris is glad he made the decision, and you will be, too!

"With Lee's guidance, we've made changes that increased sales, production, overall employee happiness AND simplified my own position!"

Chris Williams, CEO/Founder
WideNet Consulting

Just In Case You Still Have Questions....

  • HOW LONG UNTIL I SEE RESULTS?

    In most cases, if you dive into the course and follow our homework guide, you will see results immediately. That is also one of the amazing things about courses in the Agency Blueprint... They are intended to support you through all phases of building an agency, so it will be there to answer all of your questions as you grow and scale your agency, which is why we've given lifetime access.

  • WILL IT WORK FOR MY AGENCY’S BUSINESS MODEL? 

    YES, it has worked for different models all over the US and it will work for yours. It has worked for startups and medium-sized agencies. It works for all types of agencies as well: Creative, Advertising, Development, Social Media and Media Buying agencies. The principles behind courses in the Agency Blueprint are timeless not limited to a specific agency model.

  • HOW DO I “CONSUME” THE COURSE? 

    Everything is digital; you take it at your own pace, whenever and wherever you want. We designed courses within the Agency Blueprint to be viewed on all devices and in a "micro content" format, meaning it's broken up into small bite size modules that allow you to get specific answers to specific questions, and get those answers in 5 minutes or less in most cases.

  • HOW LONG DO I HAVE BEFORE MY COURSE ACCESS EXPIRES? 

    With your purchase, you have lifetime access. With lifetime access, you will get ALL future course and module updates for FREE. We update all content and put out new programs routinely. We grow as you grow. We mean it when we say we are in business to do one thing; and that is to serve you.

  • IS THIS JUST A BUNCH OF LOUSY LECTURE VIDEOS TELLING ME WHAT TO DO? 

    HELL NO! In addition to our lecture videos (which we think are awesome!), each lesson comes with a printable workbook that allows you and I to work side by side as we go through the videos. NOT ONLY did we create custom workbooks, we created real world tools that you get full access to immediately. These tools include things like customizable templates, lists of examples, and much more.

    Not only that... So often, we all read articles and case studies we learn a lot from, but we don’t know how to process it or apply it to our daily lives. Which is why we thought through homework and actionable steps to catalyst the process of getting started after almost every module in each program, so you can take what you’ve learned and make it mean something.

  • WHAT IS THE LEVEL OF RISK? DO YOU HAVE A MONEY BACK GUARANTEE? 

    There is NO level of risk. We are so confident in our program that we offer you a BETTER THAN DOUBLE money back guarantee. We know that you will more than double what you pay for this program in revenue easily, so we put our money where our mouth is. If you don’t get at least double what you spend on any course in our Agency Blueprint back within 90 days of your purchase, we will work with you one on one until you do! We are THAT serious about your success!

We have a double your money back guarantee! Which makes  the decision easy to get the tools and education required to grow and scale your agency. 

If after the first 90 days of being in the Traffic Generation Course, you have not received AT LEAST TWICE  your investment price in either saved labor, revenue or knowledge we will work with you one on one until you do. 

If you happen to be the first person ever that has not gotten at least double their money back, we will NO QUESTIONS ASKED give you double your money back. 

We Put Our Money Where Our Mouth Is!!!!