WHY LEAD HARVEST?
There’s a limited amount of people in your target audience. Only 4% of your target audience is ready to buy. The remaining 96% have either only just started researching or haven't even started at all. The sooner you can get in front of them, harvest their contact information, and begin the education and trust building phase of marketing, the more successful you’ll be long-term. FRAMEWORK TO FOLLOW
There are three primary components to getting a flood of consistent leads for your agency: Lead Magnets, Calls to Action, and Traffic Generation. Without all three components in place, tested, and proven, you’ll continue to struggle with the peaks and valleys of lead flow that strangle your agency’s growth potential.
TOP 14 CALL TO ACTION TACTICS
Don’t make the mistake of having too few or too bland calls to action on your websites or digital assets. DIVERSIFY. Having a “contact us” form is not enough... even if they really want to work with your agency. You’ve got to put yourself in front of them and make it as easy as possible to reach you.
CREATING A WORLD CLASS LEAD MAGNET
Not all lead magnets are created equal, so what makes a great lead magnet? What makes some lead magnets convert and others fail? Make sure your lead magnets follow these 6 rules. Your lead magnet must: be quick and easy to digest, target a specific problem, provide a quick win, deliver overwhelming value, be instantly accessible, and increase brand positioning.
TOP 12 LEAD MAGNETS
We have provided an outline for 12 Lead Magnets created specifically for the agencies like yours. Through split testing and tracking you can figure out which ones work the best for you and appeal most to your target audience. Our Lead Magnet Creation worksheet will help you with this process. Pick a lead magnet, give it a catchy title, and check to see if it meets the criteria to be world class.
MANUAL LEAD HARVESTING
Qualified leads hide in Facebook groups, LinkedIn private messages, messengers, text, chat, and cold phone calls. Most agencies go wrong by attempting only once to follow up. Instead, have a New Lead Form that allows you to enter the lead into your CRM and marketing automation platform. Then it'll kick off specific campaigns and create a new opportunity in your sales pipeline so they don’t slip through the cracks.
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