WHAT IS COVERED IN THIS COURSE?
WHAT IS BRAND POSITIONING?
Essentially, brand positioning is what separates you from your competitors, builds value in your brand, and makes you the only choice as far as your target audience, or customer avatar is concerned. We like to call it the Brand Positioning Vortex. In the beginning, it doesn’t have much pull on your target audience, but as the vortex grows, it grabs your target audience and does not let them go until they reach the center of the vortex (your agency).
WHY IS IT IMPORTANT?
As we've mentioned, brand positioning is important because it helps you do more with less. In other words, you spend less on media buying and you close more big money projects. How? Because your target audience is basically chomping at the bit to work with you.
POSITIONING ASSETS PRIORITY CHECKLIST
In this course, we provide a list of all the items you need to get in place to increase the brand positioning for your agency. Some of these you will already have, some of these items you have but they might be weak, and others you might not have at all. We have a list of about 12 items that are absolutely crucial.
CREATING YOUR AGENCY'S POSITIONING STATEMENT
We have created a very simple 3 step process to help you determine exactly what your agency’s brand positioning should focus on and how to get it implemented. Step 1: Brand Analysis; Step 2: First Draft of Your Positioning Statement; Step 3: Implementation of Brand Assets.
The more items you get in place, the bigger and stronger your vortex will become.
Every added asset will create a stronger pull, and before you know, it your target audience will be running to your agency to use your services.
Payment Info |
campaign.no.results.to.display |
All payments are secured by 256-bit encryption